3 Best Blogging Platforms to Use in South Korea
Comparison of Korean blogging platforms in 2023
It was recently announced that Egloos is shutting down after 20 years of blogging service. Egloos, which started as an independent blog service in 2003, has gone through several companies. It was acquired by SK Communications. It was sold again, and in 2013, after 10 years of service, it was sold by Zoom Internet and returned to its founder. After 10 more years of service, the company suddenly announced that it was shutting down.
From March 13, some features were limited, and on June 16, the service was shut down. They said that you can back up your existing data for six months from the time of shutdown. However, there are no details on how the backup will be supported, making Egloos’ users more anxious. Many bloggers who have been running quality content for a long time are worried about how and where to move their existing data with this announcement. I thought it would be nice to have a good moving guide for bloggers who have to leave Egloos involuntarily. Below is my very personal take on the features of domestic blogging platforms. I hope it helps you with your unplanned move.
Announcing the termination of the Egloos service
http://ebc.egloos.com/8780
NAVER — Naver Blog
NAVER has been running a blog service for almost as long as Egloos, so it’s probably the easiest alternative to consider. Thanks to the ‘Weekly Diary Challenge’ in 2022, there were quite a few people who started posting on NAVER Blog again after neglecting it, as well as new blogs.
However, it seems that the unique closeness is hard to escape. It seems difficult to expect additional features or service improvements. If it were possible, they would have improved the frame-within-a-frame-within-a-frame structure of the old Naver blog. I think that was part of the problem when they stopped supporting personal domains. The fact that you can’t throw away the ugly long NAVER blog address(ex. blog.naver.com/BLOGID), the restrictions on non-NAVER searches, and the inability to use other marketing tools besides NAVER are all reasons why it’s hard to recommend NAVER. It’s a good thing that Naver started separating blog ID from Naver login ID last year. Of course, I don’t think many people changed their blog ID, and it was just a way of saying that they followed the recommendations of the Privacy Commissioner’s Office by using both NAVER ID and blog ID.
KAKAO — Tistory
After the announcement of Egloos’ service, many people are concerned about the sustainability of Tistory. Since the merger of Daum and Kakao, many Daum services have been shut down, and people are wondering, “Will Tstory be shut down too?”. As a user who expects to earn money through AdSense, I have recently come across blogs that are covered with ads as much as journalistic articles, and most of them are Tistory blogs. However, there has been some backlash from users regarding the revision of Tistory’s terms of use announced in January. According to the revised terms of service, Kakao can place ads in Tistory blogs and users should not interfere with them. Bloggers who rely on AdSense are concerned that Tstory will interfere with their AdSense revenue. That being said, it’s still a great option for bloggers who want to run their own domain and not worry about traffic. If you’re familiar with HTML/CSS and marketing tools like GTM (Google Tag Manager) and Google Search Console, you’ll have the most success with this service. Of course, Kakao is growing its brunch service, which was released later, so you should be worried about its shutdown.
KAKAO — Brunch
Brunch is said to be a space where writing becomes artwork, and real users are also called writers, so it’s a bit tricky to sign up. As a result, you can see a lot of articles worth reading than on Naver blogs. If you look at the books that have been published recently, they often expose the brunch address in the author’s introduction. Therefore, there are many users who want to become authors. It’s also good to see that Brunch continues to work on publishing projects and fulfill expectations. It is also worth noting that it is the platform where you can most often see users who dream of becoming a writer after leaving the company. Recently, some developers have been posting development reviews, which is the worst thing you can do for a developer blog. Sometimes, some developers post well-organized sources on Brunch, but it’s hard to copy good sources because Brunch is completely blocked from copying content for copyright protection. If you’re considering running a development blog, Velog is a good alternative. In addition to making content copying an option, I’d also like to suggest that Brunch’s magazine be personalized with a private domain. I’ve been using Brunch a lot lately as a platform for personal branding, and it would be nice to have a personalized domain. Like Medium, which was the first service we benchmarked.
